Groupe Sensation Mode is proud to announce its new dates, i.e. February 7 to 10, 2011. A change that relates to the development of a new strategy, positioning Montréal Fashion Week as a leading national and international platform.
This change by Groupe Sensation Mode seeks to foster the growth of fashion designers and strengthen Montréal’s position as a fashion capital.
This place on the calendar issues a clear message to the entire industry and, by the same token, increases the performance possibilities for our companies by moving up production cycles.
Groupe Sensation Mode see in this change, a way to maximize sales with the event launching at the very beginning of the year. As a result, this positioning aims for an undeniable economic impact. An impact that will also be felt in media coverage, considering that the proposed time period will be occupied exclusively by MFW, ensuring full attention from industry key players.
These new dates have been targeted based on the international fashion calendar, including dates of the main international fashion fairs and major fashion weeks. As a result, MFW will be held in the wake of major European fairs and on the eve of New York Fashion Week, delivering the message: “A stopover on talent and the difference: Montréal, just an hour’s flight from the Big Apple”. Groupe Sensation Mode is convinced that this strategy will prove to be an additional lever raising Montreal level of competitiveness and profile on national and international markets. A major step in the history of Fashion in Canada.