NINE WEST AND CFDA’S FASHION TARGETS BREAST CANCER KICK-OFF SECOND YEAR OF NINE WEST RUNWAY RELIEF PROGRAM
NEW YORK, August 1, 2011—Nine West, is taking the next step in New York City for Spring/Summer 2012 Fashion Week to continue to raise funds and awareness for Fashion Targets Breast Cancer (FTBC), The Council of Fashion Designers of America’s (CFDA) charitable organization, through the Nine West Runway Relief Program.
For the second consecutive year, Nine West’s Runway Relief Program has enlisted top fashion models participating in New York Fashion Week, including Chrissy Teigen, to wear a limited edition, Nine West boot.
To kick off Nine West’s Runway Relief Program, Nigel Barker will photograph the models from IMG, Women and Elite modeling agencies, capturing fashion giving back on camera. Nigel, alongside Chrissy Teigen and Leslie Fremar, will host a fun and interactive event during Fashion’s Night Out on September 8th at Nine West’s Rockefeller Center location.
Building on the success of the Runway Relief Program, Nine West will become the exclusive brand partner for FTBC starting in 2012. Nine West will be responsible for the creation of all FTBC merchandise.
“We are excited to take our partnership with Nine West to the next level by making it the exclusive destination for all Fashion Targets Breast Cancer branded products,” said Steven Kolb, Chief Executive Officer of the CFDA. “Last year, Nine West’s Runway Relief Program garnered a tremendous amount of support for FTBC, and we couldn’t think of a better partner to join us in our efforts to increase awareness of breast cancer.”
Starting August 1st, the Nine West limited edition boot will be available for $199 nationwide at Nine West stores, www.ninewest.com/runwayrelief, on Nine West’s Facebook page, at select Nordstrom stores and Nordstrom.com.
Nine West has also created a limited number of messenger bags, which will be signed by renowned photographer Nigel Barker, celebrity stylist Leslie Fremar, top fashion models and designers. The Nine West messenger bag will be available nationwide at Nine West stores and on www.ninewest.com/runwayrelief for $59.
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